Earlier this year, His Highness Shaikh Khalifa bin Zayed Al Nahyan, The President of the United Arab Emirates (UAE), announced that the year (2017) will be the "Year of Giving" in (UAE). Following His Highness's directive, H.H Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, announced that work should be directed to:
§ Ensure Social Responsibility in private sectors in order to serve and contribute in UAE's future improvement.
§ Sustain the volunteerism spirit through conducting social volunteering programs that enhance capabilities and serve community.
§ Strengthen the perception of "National UAE Services" among youth as the most important Emirati perspective.